out of a potential 36 (6 Companies x 6 Metrics).
Food businesses often produce more quantity than needed and a huge amount of food in perfect condition gets thrown out every day. This has given ways to a growing environmental concern as well as a urge to extend the life cycle of this wasted food by making it available to people and challenging the status quo imposed by legal restrictions.
Renown campaigns such as "The Clean Bin Project" (www.cleanbinproject.com) and "The Real Junk Food Project" (www.therealjunkfoodproject.org) have drawn the public attention onto the need to reduce food waste, introducing the topic into the environmental conversation.
Governments are also adapting their regulation for this purpose. For example, in 2015 France was the first government to force supermarkets to donate the unsold food instead of throwing it away. Following this, the UK has launched the first "Food Waste Supermarket"- based on a "pay as you feel" system - in the North of the country in September 2016.
Such actions not only contribute to the improvement of the environmental cause but also help families with lower incomes to buy food they couldn't normally afford.
The concern for reducing food waste is slowly getting to restaurants, which are also forced to throw away great amounts of unsold food. A good example is the London-based application "Too Good To Go" (www.toogoodtogo.co.uk) that make unsold food from restaurants available to users at a reduced price.
This project will investigate the effort that companies from both the hospitality sector and supermarkets make into reducing food waste