Marketing Score
About the data
The Access to Nutrition Index (ATNI) is founded on the premise that Food & Beverage manufacturers can make a strong contribution to addressing poor nutrition and related diseases. The ATNI assesses and ranks the world’s largest manufacturers based on their nutrition-related commitments, practices and performance globally.
This metric considers policy, compliance with that policy, and overall spending - with regard to adults and children and captures the extent to which companies help consumers to make healthy choices by adopting responsible marketing practices and prioritizing the marketing of healthier products. The Category consists of two parallel groups of three criteria:
- All consumers
D1 Responsible marketing policy
D2 Auditing and compliance with policy
D3 Spending on marketing healthy products
- Children
D4 Responsible marketing policy
D5 Auditing and compliance with policy
D6 Spending on marketing healthy products
Methodology
To perform well in this Category, companies should:
- Establish and implement a policy for marketing to all consumers that is comprehensive in its scope of guidance and applies equally to all media channels and all markets of operation. The policy should embrace and extend the requirements of the International Chambers of Commerce (ICC) general marketing code as well as the Framework for Responsible Food and Beverage Marketing Communications.
- Establish and implement a policy for responsible marketing to children that is comprehensive in its scope and applies equally to all media channels and all markets of operation.
- Ensure that the policy for marketing to children sets a low percentage threshold for defining a child audience, i.e. 25% or lower. The policy should also explicitly commit either not to market any products to children under twelve, or to only market healthy products which are defined using a robust Nutrient Profiling System (NPS). Commit to using only responsible marketing techniques, particularly with online media.
- Commission or take part in industry-level independent audits of compliance with these policies and disclose individual compliance levels or traditional and new media.
- Demonstrate concrete commitments and actions for delivering marketing strategies to reach undernourished populations in developing countries with appropriate products, and report on progress.