In 2009, Ruia Group joined the Ethical Trade Initiative (ETI) to highlight and develop better ethical practices within the whole of its supply chains, and an ethical policy was created to assist Ruia Group’s business practices. This Policy focuses upon the 9 key principles of the ETI Base code which include, employment being freely chosen, child labour shall not be used, and no harsh or inhumane treatment being allowed. Ruia Group has benefitted greatly from the training provided by the ETI, and such training has assisted the Group’s due diligence process in making careful decisions of regions, countries, and suppliers that may be at risk of breaching the ETI Base Code.