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"Founded in the heart of Manchester’s historic textile district in 2006 by Mahmud Kamani and Carol Kane as boohoo, the group today is home to a portfolio of innovative fashion brands targeting style and quality-conscious consumers with up-to-date and inspirational fashion. What started as one brand, growing extensively in the UK and internationally, is today a platform of multiple brands servicing customers globally, generating sales in excess of £1.7 billion.

Our group of 13 brands design, source, market and sell clothing, shoes, accessories and beauty products targeted at 16 to 45 year-old consumers globally. In 2022/23 we had 18 million active customers. We use a test and repeat model which means that we purchase small runs of new stock and if our customers like them we order more. We employ approximately 5,300† people directly across the group and have offices in Manchester, London, Leicester, LA, Miami, Prato, Paris, Shanghai and Istanbul. We operate three UK distribution centres: Burnley, Sheffield and Daventry and a US distribution centre in Pensylvania**.

In the last few years the business has grown its brand portfolio and doubled its workforce, including the acquisition of Debenhams. The group also reinstated its global partnerships business, which will see the groups brands sold via the Very group (UK), Alshaya group and Vogacloset (UAE), Myntra (India), About You (Germany) and other partners."