This metric is part of the Eticonsum research study on the evaluation of companies in the Retail Food sector in environmental, social and ethical matters.
Eticonsum is a non-profit market research agency specialized in corporate performance ESG (environment, social, governance) applied to consumer knowledge.
We investigate and analyze the ethical market of the FMCG sector and evaluate the environmental and social performance of companies in order to help both conscious consumers to decide according to their values, as well as companies to compete on ethical reputation.

With this metric we intend to make known and compare the actions and policies of the main distributors in Spain regarding the recycled and sustainable origin of the raw material of forest origin used both in the elements used by their customers and collaborators (paper bags, material advertising and office), as in the assortment of own brand products on the shelves.
These policies are summarized in the following 3 areas of action in terms of the sustainable use of wood, paper and cardboard:

- Certifications that guarantee the sustainability of these raw materials (FSC, PEFC, ECOLABEL, ..)
- Recycled Paper / Cardboard / Wood (PCM)
- Initiatives of reduction (less quantity of paper / wood used), of replacement (by digitization actions such as digital purchase receipt, ...) or elimination (such as the non-distribution of paper brochures)

Basically we start from the basis that if companies use paper, cardboard or wood, at least their impact on forests is the most controlled (which guarantees certification) or minimal possible (due to their recycled origin, their reduction or substitution).