Conservation refers to how a company prevents the loss and degradation of species, habitats and ecological functions throughout its operations and value chain. It spans the avoid–minimise - restore hierarchy and includes:
protecting high-biodiversity-value areas (e.g., Key Biodiversity Areas, primary forests, wetlands);
integrating conservation set-asides or ecological corridors into site planning;
restoring degraded ecosystems to native or near-natural conditions;
financing or partnering in landscape- or seascape-level conservation programmes;
monitoring species or habitat indicators to verify conservation outcomes.