PUMA is doing other sustainable goals such as health and compliance,climate change, human rights,water and air etc but they haven't provided any information on SDG9. So they might not be concentrating on it much.

pg. 8

"We also continued to place strong emphasis on innovations, such as our proprietary customizable lacing system NETFIT and our brand-new JAMMING midsole technology, whose NRGY beads provide high comfort and high energy return. In Golf we launched our COBRA Golf KING F7 & F7+ smart drivers, with embedded sensors, allowing golfers to automatically track the distance and accuracy of each drive."

pg. 13

"Performance innovation played a leading role in 2017. We launched NETFIT Technology across several product categories including the NETFIT Spike worn by Andre De Grasse and the Tsugi NETFIT worn by The Weeknd. In December, Jamming cushioning tech-nology had its debut at Art Basel in Miami."

pg. 19

"Toward the end of the year, we launched the PUMA FU-TURE football boot, incorporating NETFIT technology, PUMA’s latest innovation for running shoes, in the upper. The PUMA FUTURE is the first football boot with a truly customizable fit, allowing players to truly stand out with their own unique lacing designs."

pg. 27

"Innovation continued to be at the forefront of all COBRA Golf products as the brand teed-off 2017 by introducing the KING F7 line up, including the first Smart Driver and the first set of ONE Length irons."

pg. 100

"With our Run The Streets concept, we have offered products that cross the line between performance and style. We launched the IGNITE evoKNIT, IGNITE Limitless and the new Sportstyle franchise TSUGI. All of them feature PUMA’s proprietary IGNITE mid-sole technology, but at the same time they have a progressive fresh look inspired by urban culture and street style. "

"As of December 31, 2017, a total of 894 employees were engaged in research and development/product management (previous year: 888). Expenses for re-search and development/product management to-taled € 98.5 million in 2017 (previous year: € 93.7 mil-lion) of which € 53.4 million (previous year: € 52.0 mil-lion) were related to research and development."

pg. 117

"Investment in fixed assets mainly involved investment in the company’s own retail stores, IT infrastructure and the expansion of the building in Herzogenaurach in financial year 2017."