Conducting Research: "In 2015, we completed a global human rights impact assessment across our business activities. This assessment focused on the risk that our business operations may pose to individuals’ rights in terms of severity and likelihood, based on external research and experience." ... In 2015 "we also conducted a mapping exercise of our global supply chain across a range of economic, environmental and social risks, including human rights, based on external indicators and spend." "In order to keep our risk identification up-to-date, we map all of our operating hotels and pipeline countries against eleven external human rights risk indices in both operations and supply chain, each updated annually." - p. 2

In addition, "the Global Intelligence team utilizes a social media-monitoring platform that identifies possible human trafficking based on keyword scraping."