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Metric Type
Company Groups
Value Type
Research Policy
Community Assessed
Report Type
Sustainability Report
Corporate Social Responsibility Report
Integrated Report

Project JUST was created to transform the fashion industry into a transparent, accountable and sustainable system that celebrates the stories, the people and the resources behind the clothing. 

To do so, they developed a robust methodology for researching brands and their sustainability practices for their searchable brand directory. The directory provides comparable research on brands to empower shoppers to make more informed and ethical purchasing decisions and to put pressure on brands to improve their practices. 

While Project JUST dissolved in 2018, the research methodology can be continued through data contributions on WikiRate. 

This metric falls within the Business Model category of questions, focusing on the size of the business and its operations; how many employees, annual revenue, the type of business model, and so on.


Researchers will need to comb through all the information about a brand that is publicly available, either self-reported OR third-party reported information for the Project JUST category: Size and Business Model.  

In researching this question, we suggest familiarizing yourself with the brand’s reporting by visiting the brand’s website, looking to see if they have released a CR Report, or any information on their CSR or sustainability policies. Keyword search “store” and “retail” in key reports.

Some companies report this information clearly, see this Benetton example. If you are unable to find the number reported, click “Unknown” for the correct year you are researching, and submit.