About the data
Brands are the customer facing version of companies. Sometimes a company will have several brands and might implement different principles and values that guide their operational decisions for each brand. As such it is helpful to understand how a company may operate differently depending on which customer group they are trying to serve.
The sector list in this metric mirrors that of the International Labour Organisation. For more information see: ILO Industries and Sectors.
Methodology
This metric is asking you to find the brands which the company you are researching owns. Start by looking on the company's website for a list of brands, this information may also be found in the company's annual or integrated reports.
Topics
Value Type
Multi-Category
Options
Commerce
Education
Financial Services and Professional Services
Food/ Drink and Tobacco
Forestry/ Wood and/ Pulp and Paper
Health Services
Hotels/ Tourism and Catering
Mining
Mechanical and Electrical Engineering
Media/ Culture and Graphics
Oil and Gas Production/ and Oil Refining
Postal and Telecommunications Services
Public Service
Shipping/ Ports/ Fisheries and Inland Waterways
Textiles/ Clothing/ Leather and Footwear
Transport
Transport Equipment Manufacturing
Utilities
Research Policy
Community Assessed
Report Type
Company Website
Inverse Metric
Is Brand Of
Inverse Relationship
Commons