Reputational Risk assesses how a company identifies, monitors and mitigates threats to its public perception and stakeholder trust that could arise from product failures, ESG controversies, regulatory breaches, executive misconduct or social-media backlash. It covers:

• systematic scanning of media, social networks, NGOs and investor sentiment to detect emerging issues;
linkage of reputation drivers (brand values, customer experience, sustainability performance, political activity) to risk-registers and key-risk indicators;assignment of governance, crisis-communication protocols and remediation plans to protect brand equity and licence to operate;integration of reputational considerations into enterprise-risk management, scenario analysis and disclosure.