Fair Marketing & Consumer Information evaluates how a company ensures that all advertising, product claims, labelling and customer communications are truthful, non-deceptive and enable informed choices across the full product or service life-cycle. It covers:

• accuracy & substantiation - clear, evidence-based statements about quality, safety, environmental or social attributes (e.g.,

  recyclable,

  carbon-neutral,

  organic) that comply with consumer-protection, green-claims and sector-specific laws;

• responsible marketing practices - avoidance of misleading pricing, exaggerated performance, manipulative tactics, hidden sponsorships, dark-pattern interface designs or targeting of vulnerable groups (children, elderly, low-literacy consumers);
• transparent product information - comprehensive labelling and disclosures on ingredients, sourcing, allergens, health & safety warnings, usage instructions, warranty terms and end-of-life disposal or recycling options;
• inclusive & non-discriminatory content - marketing imagery and language that respect diversity, cultural sensitivities and refrain from stereotyping or stigmatising portrayals;
• governance & compliance - internal policies, review processes, training, monitoring and grievance mechanisms that align with frameworks such as ISO 26000, ICC Marketing Code, GRI 416/417, EU Unfair Commercial Practices Directive and emerging digital-services regulations.