Ted Baker’s BusinessTed Baker is a global lifestyle brand with controlled distribution through three main channels: retail (including e-commerce),wholesale and licensing (territorial and product).
Ted Baker MSA 2020, pg. 3
"OUR BUSINESS
Ted Baker is a global lifestyle brand with controlled distribution through three main channels: retail (including ecommerce), wholesale and licensing (territorial and product). Ted Baker directly employs over 2,000 people worldwide including over 510 based in our head office, The Ugly Brown Building, in London.
Retail (including outlet stores) is owned and managed by Ted Baker and we retain full oversight of labour practices for our employees and direct supply chain. Our wholesale trustees and territorial licensees are carefully selected partners who represent the Ted Baker brand within specific territories or channels.
Our product licensees develop specialist products and are responsible for their supply chain. In 2020 we launched a joint venture partnership in China where we share responsibility of supply chain due diligence and follow the same process of approving suppliers as we do for our direct manufacturing. All such partners are subject to strict contractual conditions, including Ted Baker’s Ethical Code of Conduct.
At today’s date, Ted Baker and its retail licensees have 421 stores and concessions worldwide, comprising of 124 in the UK, 87 in Europe, 105 in North America and the US, 95 in the Middle East, Africa and Asia and 9 in Australasia. Combined with our diverse supply base, this significantly complicates the threat of modern slavery within our operations and requires strategies that are tailored to the needs of each area of the business and territory in which it is based."
This statement covers Ted Baker Plc and its subsidiaries, including No Ordinary Designer Label Limited, No Ordinary Shoes Limited and Little Lobster Limited (“Ted Baker” or “Ted”). (p1)