Project JUST was created to transform the fashion industry into a transparent, accountable and sustainable system that celebrates the stories, the people and the resources behind the clothing.
To do so, they developed a robust methodology for researching brands and their sustainability practices for their searchable brand directory. The directory provides comparable research on brands to empower shoppers to make more informed and ethical purchasing decisions and to put pressure on brands to improve their practices.
While Project JUST dissolved in 2018, the research methodology can be continued through data contributions on WikiRate.
This metric falls within the Business Model category of questions, focusing on the size of the business and its operations; how many employees, annual revenue, the type of business model, and so on.