Marketing related incidents of non compliance voluntary codes G4 PR7 a3 Methodology
In 2018, the GRI G4 Sustainability Reporting Guidelines were superseded by the GRI Sustainability Reporting Standards (GRI standards). This is the methodology for G4-PR7 which has been superseded by GRI 417-3 - the current GRI 417-3 metric can be found here.
About
This metric is based on the Global Reporting Initiative (GRI) G4 Guidelines. It covers one of the requirements of Indicator G4-PR7 - 'Report the total number of incidents of non-compliance with regulations concerning marketing communications, including advertising, promotion and sponsorship resulting in a fine or penalty'.
Marketing communications including advertising, promotion, and sponsorship for products and services are subject to many regulations and laws. Non-compliance indicates either inadequate internal management systems and procedures or ineffective implementation. In addition to direct financial consequences, such as penalties and fines (refer to G4-PR9), non-compliance poses a risk to reputation and to customer loyalty and satisfaction. The trends revealed by this Indicator may indicate improvements or deterioration in the effectiveness of internal controls.
Methodology
This metric is looking for the total number of incidents of non-compliance with voluntary codes concerning marketing communications, including advertising, promotion, and sponsorship.
For WikiRate researchers:
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If a number of incidents relate to events in preceding the reporting period, this should be indicated in the comments.
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If the organization has identified no non-compliance with voluntary codes noted above, please add “0” as the answer and include a brief statement of this fact as a comment to the value. If the company does not report this Indicator, submit the answer as “Unknown”.