This metric is based on the Global Reporting Initiative (GRI) Standard Guidelines. 

GRI 417 addresses the topic of product and service information and labeling and marketing communications. This includes customer access to accurate and adequate information on the positive and negative economic, environmental, and social impacts of the products and services they consume – both from a product and service labeling and a marketing communications perspective. 

Fair and responsible marketing communications, as well as access to information about the composition of products, and their proper use and disposal, can help customers to make informed choices. 

In 2018, the GRI G4 Sustainability Reporting Guidelines were superseded by the GRI Sustainability Reporting Standards (GRI standards). For this metric, the code G4-PR4 is used in company reporting prior to 2018, and the new GRI 417-2 code used in reporting from 2018 onwards. The methodology for the former G4 standard for this metric can be found here.