This metric is based on the Global Reporting Initiative (GRI) G4 Guidelines. It covers one of the requirements of Indicator G4-PR7 - 'Report the total number of incidents of non-compliance with regulations concerning marketing communications, including advertising, promotion and sponsorship resulting in a fine or penalty'.
Marketing communications including advertising, promotion, and sponsorship for products and services are subject to many regulations and laws. Non-compliance indicates either inadequate internal management systems and procedures or ineffective implementation. In addition to direct financial consequences, such as penalties and fines (refer to G4-PR9), non-compliance poses a risk to reputation and to customer loyalty and satisfaction. The trends revealed by this Indicator may indicate improvements or deterioration in the effectiveness of internal controls.
This metric is looking for the total number of incidents of non-compliance with regulations concerning marketing communications, including advertising, promotion and sponsorship resulting in a fine or penalty.
For WikiRate researchers:
Note that incidents of non-compliance in which the organization was determined not to be at fault are not counted in this Indicator.
If a number of incidents relate to events in preceding the reporting period, this should be indicated in the comments.
If the organization has identified no fines or penalties for non-compliance with regulations noted above, please add “0” as the answer and include a brief statement of this fact as a comment to the value. If the company does not report this Indicator, submit the answer as “Unknown”.